AI

The Rise of Generative AI in Game Development Artificial intelligence is changing how games are made. From AI-generated art and environments to adaptive dialogue and smarter NPCs, the industry is rapidly evolving. Generative AI can now: create textures, characters, and environments in minutes; build levels procedurally; generate dialogue and branching stories; automate testing; and personalize player experiences. A 2025 Google study found that nearly 90% of game studios alrea